The AI system for high-demand drops

Turn drop-day hypeinto measurable revenue

Hotbox finds the highest-intent fans across your Instagram comments and stories to create a checkout inside your DMs.

  • A wall of team jerseys across multiple leagues

    Jersey drops

    Jerseys, collabs, limited releases

  • Rows of sealed trading card packs

    Trading cards

    New sets, print runs, restocks

  • Limited-run collectible figures in a display case

    Collectibles

    Figures, blind boxes, grails

  • Riders on a rollercoaster at a theme park

    Tickets

    On-sales, presales, waitlists

  • An athlete wearing their own signature apparel line

    Fandom

    Signature lines, collabs, signed drops

  • An array of limited-run beauty and skincare products

    Brands

    Limited launches, restocks, bundles

$500M+revenue generated

from ticket, merch, & content drops

75M+fan interactions

across social, email, and SMS

5Kartists, events, and brands

building direct fan relationships

nbaVerified
nba launch post
18,642 likes

nba city edition drops friday. noon sharp 🏀

View all 612 comments

jaylenford Need this one too38m   Reply

courtvisionclub This is so good38m   Reply

mika.22 Where can I get this in a women’s medium?38m   Reply

northendcollective Drop the link already38m   Reply

mika.22Active now

Hey Mika, saw your comment. The women’s fit launches Friday too. Want the size guide?

yes pls, I’m usually a medium

Medium should be right for the intended fit. Here’s the guide and your early access link.

JE
2026 Home JerseyWomen’s fit, MediumView product

got it, just ordered 🙌

$149
Revenue added to CRM2026 Home Jersey
Message...

The crowd is already telling you what they want.

Hotbox automatically recognizes demand, nurtures each checkout experience, and attributes every profile’s activity in your CRM.

Find demand

Hotbox finds high-intent interactions across comments, story replies, and DMs.

Turn attention into action

Every fan gets an authentic nurture or checkout experience right inside DMs.

Build real fan relationships

Hotbox makes it possible to re-target fans that already engaged with your last drop.

THE PRODUCT

One system. Three views.

Automate replies, measure demand, and retarget high-intent fans.

Scale your brand voice authentically.

Handle common questions instantly without losing your voice.

@nba Approval queue
Drop sales Active
BRAND VOICE
NBA team voiceAdapted from 12,840 conversations Applied
Warm Concise Energetic
ESCALATION
Hand sensitive requests to the teamRefunds, damaged orders, press, and player accessON
CATALOG

City Edition Swingman JerseyUnisex • XS–3XL

$149.99

City Edition Courtside JacketNike • Limited release

$164.99

City Edition 9FIFTY SnapbackNew Era • Adjustable

$42.99
PREVIEW

does the women’s jersey fit true to size?

@nbaYes. It runs true to size. Want the women’s fit guide?

can it arrive before Saturday?

@nbaYes. New York delivery arrives by Friday for this launch.

Message as @test_user...
WHY HOTBOX

Less inbox grind.More drop-day revenue.

Without Hotbox

×

Your team scans thousands of reactions to guess who is serious.

×

Fans wait for product answers while the drop loses momentum.

×

Generic replies make a high-energy launch feel automated.

×

The post sells out, but nobody knows which conversations helped.

With Hotbox

Hotbox catches high-intent comments, replies, and DMs as they arrive.

Agents answer common questions and deliver the right next step immediately.

Every response follows your products, policies, and brand voice.

Drop performance connects social activity to the measurable outcomes in your setup.

HOW HOTBOX PROTECTS YOUR VOICE

Automatic does not have to mean generic.

Train Hotbox on how your team speaks, decide when it can act, and hand sensitive conversations to a person with the context already attached.

  • Brand-specific instructions and examples
  • Human review where you want it
  • Instant pause and handoff controls
WHAT TEAMS ASK BEFORE LAUNCH

The questions teams ask before their first drop.

Any concentrated launch where attention, scarcity, or timing creates a surge of social intent. That can include jerseys, trading cards, collectibles, tickets, tours, limited retail releases, restocks, and collaborations.

No. Hotbox handles repeatable conversations and helps your team find the moments that need judgment. You decide where the agent can act and where a person should step in.

Yes. Hotbox can be trained on your business information, preferred language, examples, and boundaries. Teams can review responses, pause the agent, or require approval for sensitive situations.

Yes, for supported triggers and channels in your configuration. Hotbox can respond to comments, open private conversations, follow up, share links, and route a conversation to a human.

The product can surface social activity, conversations, clicks, and the conversion events available through your configured links and integrations. Exact revenue attribution depends on the tracking connected to your setup.

No. The positioning focuses on the shared behavior of high-demand releases, not one industry. Sports, collectibles, live events, and retail all create concentrated moments where fans ask questions and act quickly.